Have you ever wondered how I can be an Instagram influencer? Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator.
Let’s find out how you can start your journey to becoming Instagram famous.
Preparing your account
1. Choose a Niche that’s right for you
Becoming an Instagram influencer, or any social media influencer for the matter, requires finding a niche to focus on. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. In other words, it has to be something that you know a lot about and can discuss for hours without getting bored.
2. Decide on your ideal audience
After deciding on your niche, think about the kind of people who would be interested in it. This makes it easier to understand your audience and find effective ways to connect with them. So you can decide on a content strategy and a personal brand voice that resonates best with them.
3. Have a creator or business profile
If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. To better learn how to grow your influence, you need to keep track of your audience demographic and how people are interacting with your content. So it’s crucial that you switch from a personal Instagram profile to a Creator or Business Account.
4. Write a compelling Bio
Your bio gives people a summary of what your content is about and whether or not it’s relevant to their interests. So it’s the first thing that prospective followers (and prospective brand partners too) will look at to see what you typically post about. That’s why it’s crucial to write a compelling bio if you want to become an Instagram influencer. Make sure it accurately describes what your account is all about.
5. Have a profile picture that represents you
Your profile picture is the first thing that can give people a glimpse of your account and content even before they visit your profile page. In fact, it could be the very thing that compels them to click on your username and check out your Feed. So it should be able to instantly captivate people and draw them in while also telling them a bit about you.
6. Decide on a feed aesthetic and stick to it
An impressive-looking feed that feels cohesive will instantly draw in people. It’ll also show them that you’re serious about producing high-quality content so you’re worth following. So one of the first things you have to do as a social media influencer is to decide on an aesthetic for your feed and consistently maintain it. Choose an aesthetic that fits your personality and reflects the mood you want to portray through your content.
Growing your influence
7.Keep your feed fresh
One of the best ways to grow your influence is by posting consistently and providing your followers with fresh content to engage with. Although there’s plenty of debate about the ideal posting frequency, try to post at least once a day. Even if that’s not viable for you, at least aim to provide your followers with a certain number of posts every week.
8. Prioritize quality
Although posting frequency is important, don’t sacrifice quality for the sake of posting more often. Quality should still come first because that’s the exact reason why people are following you instead of other Instagram influencers in your niche. When we talk about quality, however, keep in mind that it isn’t just about posting high-resolution photographs (although that’s still essential). Rather, it’s more about publishing content that would be of value to your followers and your target audience.
9. Make the most of hashtags
When it comes to Instagram, nothing drives content discovery better than hashtags do. If someone clicks on or searches for a certain hashtag, they’ll discover posts that use the hashtag in the caption or comments. This helps people find the content they’re interested in and connect them with relevant content creators.
10. Focus on meaningful engagement
It’s crucial that you focus on attracting meaningful engagement right from the start. Avoid buying likes and followers, for a start, and don’t depend too much on contests. Instead, focus on providing high-quality content consistently. Even if you don’t add to your Feed on a regular basis, interact with your followers through Stories. Use Instagram Stories to ask them questions or answer theirs, conduct polls, give them a glimpse of what your daily life looks like, and more.
Working with brands
11. Decide on your rates
It’s crucial that you have a clear idea of what a reasonable rate looks like considering factors like your follower count, engagement rate, niche, and content quality. Deciding on a reasonable rate helps you set a baseline for your worth as a content creator. Plus, it also helps you connect with brands that are the right fit for you because influencer pricing is often an essential criterion in their search.
12. Have a media kit ready
If you’re serious about becoming a social media influencer, you also need to prepare a media kit that will help prospective clients learn more about you. This is a digital portfolio that showcases your personal brand, work, and achievements. In other words, it’s the pitch that helps convince prospective clients to work with you. Instead of creating different media kits for different social networks, you just need to create one that contains info about your stats across all platforms.
13. Find brands to work with
Make sure you’re picky about your partnerships no matter how desperate you might be to find work. Ideally, you should only work with brands whose values align with yours so that you can keep maintaining authenticity and credibility with your audience.
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